Business Meeting

Digital Readiness
Scorecard

Our consumers’ expectations have changed. New competitors, big banks and Amazon have changed their expectations on both speed to resolution, convenience and a consistent omnichannel customer experience. You know this.

 

Thank you for taking our Digital Readiness Workbook. BreakFree’s leaders are evaluating your results to send you personalized recommendations for your next steps. In the meantime, here’s an overview of what your score means.

Scoring

Product Management

Scoring

Digital Execution Ready

  Score: 100-80  

Description:

Your Product Management supports your organization in its efforts to be digital ready. Your product owners have a high level of autonomy, and are able to iterate product investment without losing time on outside approval. Your processes for key product lifecycles are well established

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  Score: 80-60  

Description:

You have a strong foundation with several elements of a successful product organization, but there are some areas that could be even better. Examine Product Owner autonomy. If there are areas within their product that are outside of their control but are necessary areas for product delivery, such as funding or feature roadmapping ...

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you have an opportunity to further empower your product owners. Also consider that high degrees of autonomy should correspond with high degrees of responsibility. The success, or failure, of a given product should ultimately fall upon the highly autonomous product owner.

 

Additionally, consider the lifecycles of your products. Are there well-defined lifecycles and expectations for each stage of a product for a product owner to fulfill? If a product owner is expected to scale out a product, do they have the expectation and means to effectively do so?

Finally, consider product ownership and management beyond the individual product level. Is there a dedicated product organization or has product management fallen upon the PMO’s shoulders? Have other business leaders adapted to digital? Do you have a clear sourcing strategy for product-centric talent, including product owners? Optimizing your product organization goes beyond empowering excellent product owners so consider the effectiveness of product governance and how it interacts with the rest of the organization.

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  Score: 60 - 0  

Description:

Product management is at risk within your organization. Product Owner autonomy is critical to a strong product organization because product owners are the singular voices and advocates for the value their products add. They should also be ultimately responsible for the outcomes their products drive, so they necessarily need to be highly autonomous to fulfill their product goals...

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If they don’t have that high degree of autonomy, your products will never become independently valuable and move as quickly as they need to move to satisfy customer, stakeholder, and market needs. Without autonomy, products are shackled to more traditional project management practices, which are ill-suited for digital product delivery.

Similarly, digital product transformation initiatives need to be owned by a dedicated group under a digital leader and not simply absorbed into pre-existing structures. You need a dedicated organization to provide full focus and support to digital initiatives and asking pre-existing organizations to handle this critical mission alongside their pre-existing portfolio is a disservice to both pre-existing missions and digital transformation itself. This dedicated digital group needs to also engage with business leaders to help them understand the value and impact of digital so that they can adapt to its increased presence within the product landscape.

Questions & Answers

Q1: How autonomous are your product owners? (30 PTS)

Why did we ask this?:

Allows us to understand where you are on your digital transformation journey. Autonomous product owners are at the center of a strong product management as it allows product owners to make big impacts and be held accountable for product outcomes.

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This is what optimal means for this question:

Your product owners are equipped to make on-demand changes to product investment at any time and without outside approval. They are held highly accountable for achieving established product outcomes.

What you need to do to reach optimal for this question:

  • Ensure you have the right people for the role

  • Hold your product owners accountable but let them lead – they must be granted product decision-making capabilities

Things to look for when working on improving on this question:

  • The level of your organization’s current process complexity product owners must follow to get things done

  • The people currently in the role of a product owner

  • Current support mechanisms including but limited to skill development and coaching product owners in their role

How this question weights compared to the other questions in this section:

Before looking at your organization’s processes and operations, it is critical to the success of your entire digital transformation to have autonomous product owners in place.

Q2: How autonomous are your product owners? (30 PTS)

Why did we ask this?:

Allows us to understand where you are on your digital transformation journey. Autonomous product owners are at the center of a strong product management as it allows product owners to make big impacts and be held accountable for product outcomes.

More

This is what optimal means for this question:

Your product owners are equipped to make on-demand changes to product investment at any time and without outside approval. They are held highly accountable for achieving established product outcomes.

What you need to do to reach optimal for this question:

  • Ensure you have the right people for the role

  • Hold your product owners accountable but let them lead – they must be granted product decision-making capabilities

Things to look for when working on improving on this question:

  • The level of your organization’s current process complexity product owners must follow to get things done

  • The people currently in the role of a product owner

  • Current support mechanisms including but limited to skill development and coaching product owners in their role

How this question weights compared to the other questions in this section:

Before looking at your organization’s processes and operations, it is critical to the success of your entire digital transformation to have autonomous product owners in place.

Q3: Do you have well established process for the following key product lifecycles? (0 PTS)

Why did we ask this?:

Allows us to understand where you are on your digital transformation journey. Autonomous product owners are at the center of a strong product management as it allows product owners to make big impacts and be held accountable for product outcomes.

More

This is what optimal means for this question:

You have well established process for product incubation, bringing products to market, scaling, and sunsetting products.

What you need to do to reach optimal for this question:

  • Ensure you have a process that is simple and aligns with your key product lifecycles – don’t overcomplicate your process

  • Hold people accountable outcomes within lifecycles

Things to look for when working on improving on this question:

  • If you already have established process for the key product lifecycles, how well is it working?

  • If you don’t have an actual process or it is unclear what the process is, look to define a process and make it visible and accessible to everyone.

How this question weights compared to the other questions in this section:

Once you have autonomous product owners in place, the next thing is ensuring you establish a process for key product lifecycles.

Personal Breakdown of your Score

Meet one-on-one with our CTO, Bradley Clerkin, to discuss a full breakdown of you score and personalized plan to help get you and your organization digitally ready.

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